Piranha Rebrand

Starting with a piranha shaped pencil sharpener from the dollar store, I researched the childrens’ school supplies industry, and found a lack of kid-friendly fun, trendy, and functional school supplies. I identified a desired brand ‘personality’: quirky, playful, bold, and light-hearted. Chose primary color palette reminiscent of the ocean and the piranha itself, in pastels that could be light-hearted but sophisticated enough to appeal to parents.

email: marinababigian@gmail.com

© 2018 by Marina Babigian