Batch Nutrition Bar

Equipped with hostel wifi, transportation passes and whatever materials we could find on the streets of Germany, we were asked to create a product, brand strategy, and activation elements that would make life as a refugee in Germany just a little bit easier--in five weeks.

From throwing dates, apricots, cashews, muesli, and coconut flakes in a blender to whipping up a brand strategy (inspired by the homemadeness of it all), we ideated and activated this nutrition bar brand to provide refugees with nutrition and share familiar tastes inspired by some common middle eastern flavors.


© 2018 by Marina Babigian